A Digital Marketing Career Development Program for Middle School Students
Discover your creativity
Designed by Jada Lin & Olivia Zheng. Great Neck South.
into something people can use.
Our mission
A win-win: students create real work they can show, while local businesses receive original ads and community impact.The journey
Student program
pipeline
Five connected stages turn a student’s strengths into published research, a real business ad, an interactive quiz, and a portfolio.
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01
Discover
Find your fit
Discover your DECA event fit, career interests, and digital marketing strengths.
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02
Research
Publish what you learn
Research one local business partner and publish a one-to-four-page business article to our site.
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03
Create
Design a real ad
Create an original business ad that the partner can actually use.
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04
Build
Create a quiz app
Turn the business topic into an educational quiz that classmates can play.
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05
Showcase
Make your growth visible
Present your work and new experience in a personalized digital portfolio and resume.
Your project kit
A gallery of your
complete work
01 / BUSINESS SPOTLIGHT
A one-page business paper
Research, evidence, and your own analysis of a real organization.
02 / ORIGINAL AD
A campaign concept
A message and visual designed for a specific audience—not a generic template.
03 / PLAYABLE QUIZ
A usable app
Your research becomes an interactive experience you design and test.
04 / DIGITAL PORTFOLIO
Your final result
Your finished work, feedback, and skills in one clear place.
Find your direction
Three quizzes
Explore a possible business career, find a DECA event that fits how you work, or discover the part of digital marketing you would most enjoy creating.
Our pilot partners
Local Businesses
Students create for real audiences with guidance from businesses rooted in the community.
Could your business become our next student brief?
See the pilot, commitment, example outreach, and attachments.
Pilot program
Bring your curiosity
We’ll help you build the rest
Career Canvas is beginning as a pilot study at Great Neck South. We are documenting what students learn and preparing to grow with more schools and local businesses.